Marimekko and UNIQLO, a Japanese global apparel retailer, announced their partnership on a special edition collaboration collection which will be available for a limited time only. The new collection for women comprises a complete line of items that brighten lifestyles by combining the timelessly bold and vibrant print designs of Marimekko with the quality and comfort of UNIQLO’s casual street style.
The collection embodies a shared commitment by the two companies to enhancing daily living. For Marimekko, this is through its mission of empowering people to be happy as they are and bringing joy to their everyday lives through bold prints and colours, while UNIQLO is committed to creating LifeWear – high quality clothing that is functional and reasonably priced – to suit everyone’s daily lifestyles.
From here, RASH, we developed three surreal illustrations that develop this spirit and propose a dream vision of our life.